I came up with a Google Ads roadmap. It’s not a product roadmap with dates and sprints and scopes and epics and story points. It’s a plan that looks something like this:

My goal is X.

Here’s how things are now.

This is why this is bad.

Here’s the new thing we’ve realized.

Here’s why that matters.

Here’s what it means we should do.

A portfolio bidding strategy in Google Ads is a type of bidding strategy that allows you to optimize your bids across multiple campaigns. This can help you save time and improve your results.