Marketing Services
👉 Paid Search: Capture high-intent customers with precision-targeted ad campaigns and best-in-class account architecture.
👉 Paid Social: Engage and convert your audience on platforms like Facebook, Instagram, and TikTok with creative, data-driven ad strategies.
👉 Customer Lifecycle: Build customer retention with personalized, automated, cross-channel campaigns in email and SMS.
👉 Seamless Martech Integration: Streamline your marketing operations with a unified technology stack that provides real-time insights and empowers smarter decisions.
Paid Search Services
Google Ads services cover every aspect of your advertising needs—from the initial account setup to ongoing campaign optimization. We specialize in Search, Shopping, pMax, and Demand Gen campaigns, ensuring your ads perform at their peak through continuous testing and data-driven adjustments. Here’s what our service includes:
Campaign Setup & Execution
Search Campaigns: Build new search campaigns, including ad group creation, ads, keyword management, A/B testing, and bid/budget management.
pMax Campaigns: Build and manage new pMax campaigns, including asset and audience creation and management, listing group management, and monitoring via ad scripts.
Shopping Feeds: Create and optimize product feeds to ensure accurate, compelling product listings. Includes performance bucketing and SKU optimizations.
Demand Gen Campaigns: Design and deploy demand generation campaigns aimed at creating awareness and driving interest among new audiences.
Optimization & Analysis
Experimentation: Create and execute on a testing roadmap. Testing can include ad group structure, copy, keywords, match types, bidding, budgeting, and landing pages.
Ad Scripts and Automation: Deploy custom ad scripts to automate routine tasks, streamline bidding processes, and improve overall campaign efficiency.
Bid Strategy and Budget Adjustments: Using insights from our performance reviews, we update bid strategies, reallocate budgets, and refine campaign priorities.
Competitive and SERP Monitoring: Continuous monitoring of the competitive landscape ensures your campaigns remain agile and responsive to market changes.
Account Setup & Management
Strategy Setup: Develop a custom advertising strategy tailored to your business goals. This strategic framework guides campaign structure, targeting, budget allocation, and overall performance objectives.
Initial Account Setup: Google Ads account configuration, including establishing conversion tracking, integrating ad scripts for automation, and setting up analytics.
Negative Keyword Lists: Create and regularly update these lists to ensure ads get in front of the right users and to avoid wasting spend on irrelevant searches.
Conversion Goal Review: Define and periodically review conversion goals to ensure your campaigns are aligned with your business objectives.
Paid Social Services
Our paid social services are designed to connect your brand with the right audience on platforms like Facebook, Instagram, TikTok, and more. We build campaigns that not only engage and inspire but also convert.
Campaign Setup & Execution
Campaign Strategy: Design tailored campaign strategies for your objectives—whether it’s boosting brand awareness, driving conversions, or retargeting past visitors.
Campaign Architecture: Build Advantage+ campaign, testing campaign (see next), retargeting campaign, and top of funnel campaign (for leads).
Ad Creative: Create ad briefs for engaging visuals and compelling copy optimized for each platform with variations for split testing.
Targeting and Budget Allocation: Campaigns are structured with precise budget management to maximize ROAS.
Optimization & Analysis
Experimentation: Create testing roadmap to validate creative angles before pouring them into Advantage+ campaigns. Execute in waves.
Audience Refinement and Reallocation: Using insights from performance data, we regularly update audience segments and reallocate budgets to the highest performing ad sets.
Real-Time Performance Monitoring: We continuously monitor key metrics across your campaigns, making data-driven adjustments to targeting, bids, and creative elements.
Account Setup & Management
Strategy Setup: Develop a custom advertising strategy tailored to your business goals. This strategic framework guides campaign structure, targeting, budget allocation, and overall performance objectives.
Initial Account Setup: Facebook/Instagram account configuration, including establishing conversions API, installing pixel tracking and standard/custom events.
Build Angle Matrix: Set up persona mapping (primary target, adjacent audiences, and use cases. Develop marketing angles to address primary audience.
Conversion Goal Review: Define and periodically review conversion goals to ensure your campaigns are aligned with your business objectives.
Customer Lifecycle Services
The email and SMS services are built on a three-phase approach—Account Setup, Campaign Setup & Execution, and Ongoing Optimization & Analysis—to ensure your communications are targeted, engaging, and consistently drive conversions.
Campaign Setup & Execution
Strategic Campaign Planning: Develop tailored email and SMS campaign strategies that align with your marketing goals—whether it’s nurturing leads, driving promotions, or re-engaging inactive customers.
Personalization and Segmentation: Utilize dynamic content and segmentation to deliver highly personalized messages that resonate with each audience segment.
Automation and Drip Campaigns: Set up automated workflows such as welcome series, abandoned cart reminders, and post-purchase follow-ups to nurture relationships at scale.
Multichannel Orchestration: Ensure a cohesive strategy by aligning email and SMS messaging with broader marketing initiatives and cross-channel promotions.
Optimization & Analysis
Experimentation: Run ongoing A/B tests on subject lines, send times, creative elements, and messaging variations to identify the best performing strategies.
Audience Refinement: Regularly update segmentation and targeting based on engagement data and customer behaviors to improve campaign relevance.
Feedback Loops and Iteration: Analyze campaign performance and customer feedback to refine content, adjust automation workflows, and optimize overall strategy for sustained growth.
Monitoring and Reporting: Continuously track performance metrics—open rates, click-through rates, conversion rates, and revenue generated—using detailed analytics dashboards.
Account Setup & Management
Strategy Setup: Develop a custom lifecycle strategy tailored to your business goals. This strategic framework guides campaign structure, targeting, content, automated flows, and overall performance objectives.
Initial Account Setup: Email and SMS account configuration, including establishing conversion tracking, integrating with ad platforms, and setting up analytics.
Audience Data Management: Import and segment your contact lists based on demographics, behavior, and purchase history, ensuring targeted messaging from the start.
Compliance and Delivery Setup: Configure authentication protocols (SPF, DKIM, DMARC) and manage opt-in processes to maintain high deliverability and regulatory compliance.
Marketing Tech Stack Services
The marketing tech stack services are designed to create a robust, scalable infrastructure that supports your growth objectives. It begins by evaluating your current tools, identifying gaps, and mapping out a strategy for seamless integration across your CRM, automation platforms, analytics, and ad platforms.
Implementation & Execution
System Integration and Deployment: Configure and integrate your chosen marketing technologies, ensuring all systems communicate effectively.
Automation: Build custom automated workflows to streamline campaign execution and reporting, reducing manual effort and increasing operational efficiency.
Optimization & Analysis
Feedback Loops and Iteration: Identify areas for improvement and optimize workflows, automation processes, and reporting structures.
Scalability and Evolution: Regularly review emerging technologies and industry trends, adjusting your tech stack as needed to ensure it scales with your business.
Setup & Management
Tech Stack Evaluation: Assess current marketing technology landscape, identifying gaps, and defining a roadmap that aligns with your business goals.
Integration Planning: Based on your needs, we recommend and plan integrations with industry-leading platforms to ensure seamless data flow.
Data Infrastructure: Establish robust tracking mechanisms with proper tagging, pixel integration, and API connections to guarantee accurate data collection across channels.
